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How to do a great market research

We should know:

What is market research all about? It's more than a formality. This step could determine how far you can take your business. We'll tell you what good market research looks like, and what it can deliver.

Why market research for startups is as important as it is to every type of business.

How you conduct market research for startups in a way that'll give you actionable data.

And we'll finish off with some examples of how market research changed the course for several startups

Conducting market research is important for attracting investors

If you want to impress potential investors, you'll need more than a shiny prototype. What investors really care about is how likely it is that they will make money out of this. And for that, they'll need to see research that backs up your claims. A big part of your business plan should therefore be market research.

Why startups fail
That all sounds pretty straightforward so far, right? Then why do startups still fail?

The top answers for this underline the importance of market research once again. Because at number 1 in the list of reasons why startups fail, we find 'no market need'. In 42% of the cases, there's simply not a big enough demand for a product or service – no matter how innovative it is.

Find the right market research methods

Primary market research
The internet only knows so much. Some data you will have to get straight from the source, for instance from your target audience. That's where primary data comes in the picture. This is research you do yourself, gathering information directly from the people you want to use your product or service.

Secondary research
If you use research and data that already exists, you're doing secondary market research and finding secondary data. 
6 Great market research tools are given in the link below.

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