Big Corps focussed on the Indian smartphone market- Android one launched by Google in India in affordable mobile catagory

Android One Was Conceived With India in Mind, Says Google's Sundar Pichai

As Google launched the Android One platform on Monday, Sundar Pichai Senior Vice President, Android, Chrome and Apps at Google spoke exclusively to NDTV Group CEO Vikram Chandra.
This is one of the biggest launches we've done anywhere, not just India, Pichai told NDTV. "For us Android One was a journey to try and reach the next 5 billion people. And India accounts for a substantial portion of the share. Android One was conceived deeply with India in mind," he said.
India is the first country that is getting Android One smartphones. Android One is a reference design for low-cost Android phones. The goal of the programme is to save upcoming brands time and money spent in designing a low-cost phone. Google does this by giving them a reference design, which the manufacturers can use to make smartphones.
Pichai said he had been using an Android One device as his primary phone and called it a "high-end computing device in every sense of the term".
"With Android One we set the bar to be a great software experience and a great device. We really want to bring in a whole new set of people who have never tried a smartphone before," he said.
On the similarities between the first Android One devices, Pichai said, "The initial set of devices share common hardware because they are based on the reference platform. You will see an increasing range of devices as we expand this programme."
He said Android One also makes it easier for manufacturers to build phones. "You can think of Android One as a menu we provide to our partners and they can just pick and choose the components they want and it's easier for them to build the phone," Pichai said.
When asked about India-specific features on Android, Pichai said YouTube will be available offline in the coming weeks. He also mentioned that Android L will support as many as 7 Indian languages. "With Android in the next version, the L version, we are adding support for six Indic languages apart from Hindi. You're going to see applications tailored to the Indian market over time. We're really excited about that," he said.