Going Hyperlocal - Flipkart, Snapdeal, Paytm already there before you know what it means.

Bengaluru/New Delhi: Flipkart, Snapdeal and Paytm, India's top e-commerce firms, are preparing for entry into so-called hyperlocal delivery and considering investments in such start-ups, potentially heralding a much-awaited consolidation of the nascent but increasingly crowded business.

Hyperlocal start-ups connect customers with supermarkets and restaurants through apps and deliver products on demand, in a few hours or even quicker.

Flipkart is testing a separate ordering app called Nearby in Bengaluru to deliver groceries, electronics, clothes and other products, three people familiar with the matter said.

The company has been working on its hyperlocal push for at least a year and plans to launch it over the next two months, the people said. It plans to offer delivery of products within a few hours of an order being placed, they said, requesting anonymity.

Snapdeal, run by Jasper Infotech Pvt. Ltd, is planning to expand into hyperlocal primarily through acquisitions and financial investments, one of the people cited above said. The company may also launch a separate hyperlocal offering, the person said.