Gionee mobiles avoids online retail to keep price control inits own hands

Gionee one of the top playes in world mobile market discourages online retail of its handsets as a strategy as the prices vary on online sites. wiling to sell on online sites if they fix the price. Confident to be at no1 in the Indian market in 5 years.

China's Gionee, the 10th largest mobile handset maker in the world, wants to grab the top spot in India within five years, and in the process become the world's fifth largest as well. Speaking at the launch of the world's slimmest smartphone, Elife S5.5, priced at Rs 22,999, Gionee's President William Lu and India operations head Arvind Vohra told ET that they want India to become the company's top market, overthrowing its home market Chinawhich currently contributes 40% of global sales.