How your college party photo sells to analytics firms for advantage of big corps
(which is to say Tumblr users') photos.
"Twitter and Instagram have been suppliers of data to us for over a year and we're able to look on behalf of brands at what the conversation about them looks like through photos," David Rose, CEO of Ditto, told Motherboard. "What’s different about Tumblr is that they’re supplying us with the entire firehose of all photos that we’re then able to interpret."
Ditto's algorithm identifies products that it's been trained to recognize via a machine learning process, as well as indicators of users' feelings towards the brand like a smile or a frown. By picking out the brands or goods said product is paired with in a given image, Ditto builds maps of product affiliations.