People enjoy 15 cent nuggets as Price war in McDonald's and Burger King intensifies
Burger King is bringing back its 15-cent chicken nugget promotion, battling it out withMcDonald’s Corp. (MCD)over the price of one of the most popular fast-food menu items.
Starting today, Burger King will sell 10 chicken nuggets for $1.49, about half the regular price of $2.99, according to a statement from the chain, which is owned by Restaurant Brands International Inc. (QSR) The burger seller ran the same promotion in October for about a month until supplies waned. McDonald’s sells 50 Chicken McNuggets for $9.99, or 20 cents per nugget.
Burger King’s previous chicken nugget promotion helped the company post a 3.6 percent gain in same-store sales in the U.S. and Canadafor the third quarter. McDonald’s had a 3.3 percent drop in U.S. sales during the same period.
Burger King’s parent company completed its acquisition of Canadian coffee-shop chain Tim Hortonslast month, forming the world’s third largest fast-food company and changing its name to Restaurant Brands International. The new parent company is based in Oakville, Ontario.
McDonald’s, based in Oak Brook, Illinois, has seen sales at its more than 14,000 U.S. restaurants fall in seven straight months through November. The world’s largest fast food chain is cutting down on menu items and offering more customizable burger options as it revamps domestic operations.