Indians go off burgers, fries & pizzas amid slowdown

NEW DELHI/MUMBAI: Suddenly India isn't looking like the next fast-food nation. Indians seem to have gone off burgers, fries and pizzas, signalling that an economic slowdown amid high inflation has badly hit the business as consumers watch what they spend on non-essentials.

What is disturbing quick-service restaurant (QSR) chains is that this has happened despite their determination to keep prices low. McDonald's, Yum Restaurants-owned KFC and Pizza Hut, and Jubilant FoodWorks-run Domino's and Dunkin' Donuts are among those that have been surprised by the trend.

Same-store sales at more than 1,600 QSR outlets dropped in the October-December quarter from the year earlier, undermining the belief that consumers look to cheap chain meals for value in an economic slowdown.

"Sustained retail inflation and weak consumer sentiment continues to impact category growth," said Samir Kukreja, president of the National Restaurant Association of India (NRAI)

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